Navigating the Legal Pitfalls of Augmented Reality

Navigating the Legal Pitfalls of Augmented Reality.

Mashable.com has published an interesting article on the legal implications of Augmented Reality as a marketing and advertising tool.

In the past year, AR has increasingly moved out of the “gee-whiz” phase of just being a technological marvel into becoming a legitimate and increasingly adopted tool in the marketing arsenal of a significant number of companies. (The Mashable article cites Ikea and Philips electronics as two examples, but there are many more, with new-comers jumping on board each day.)

There are, however, a number of significant legal implications that companies need to factor into their decision of whether or not AR is an appropriate tool to use and, if so, how to implement it.

These legal concerns include general privacy and data security issues, truth in advertising regulations, child protection (COPPA) issues, just to name a few.

The takeaway here is: if you are using AR in your marketing and product delivery process OR if you are thinking of adding AR to the mix, make sure that you have thought through and implemented policies and procedures that will keep you on the right side of the applicable laws and regulations that apply. Failing to do so can lead you into a ugly (and expensive) virtual dead-end.

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