Interesting. I can see the interesting things that can be accomplished with this technology, but the specter of getting barraged with adds on my phone when I walk into a mall is not attractive. I, for one, can say: if a place starts spaming based on proximity, that is one of the fastest ways to keep me from going to that location. Ever.
Alongside the introduction of Apple’s latest mobile operating system iOS 7, the company also rolled out its answer to the NFC technology it has gone out of its way to avoid in iPhones, iPads and iPod touch handhelds. The solution is called “iBeacon,” and it allows for the creation of Bluetooth Low Energy (BLE) beacons that emit signals iOS 7-powered devices will automatically react to when they come within range of the beacon. These beacons can be apps installed on Apple’s iOS devices or they can be dedicated hardware that use BLE to interact with Apple handsets and tablets. There are some great use cases out there that really could make fantastic use of Apple’s new iBeacon feature, but there is also a darker side of iBeacons that could become a huge annoyance for iPhone owners and other iOS device users.
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