A classic case of the tension between rights holders and technology companies. On one hand the technology companies (in many cases) enable greater uptake of the content. On the other, rights holders often see technology companies monetizing their content without and direct benefit to the rights holder. (Pinterest and Google are two of the big battlegrounds in this fight.) There is merit on both sides of this fight, and it is clear that not only do copyright laws need to evolve to logically deal with this tension, but so do the business models on both sides. There is not a clear new paradigm that works for both sides yet, but if one doesn’t arrive soon, there will be an awful lot of unnecessary casualties on both sides of this battle.
Google (s GOOG) has launched a broadside against a proposed law in Germany that would see search engines forced to pay license fees for linking people to news stories.
Well, actually that’s slightly inaccurate: the draft law would make search engines pay for reproducing newspapers’ headlines and first paragraphs. So, take those away and the links are fine. Even if nobody will have the faintest idea what they’re linking to.
Google’s North Europe communications chief, Kay Oberbeck, sounded off about the issue this morning in a guest post for a German press agency. That was in German, of course, so I got him to vent in English as well:
“Nobody sees a real reason why this should be implemented,” he said. “It’s really harmful, not just for users who wouldn’t find as much information as they find now, but such a law is also not justified for economic reasons or…
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