A classic case of the tension between rights holders and technology companies. On one hand the technology companies (in many cases) enable greater uptake of the content. On the other, rights holders often see technology companies monetizing their content without and direct benefit to the rights holder. (Pinterest and Google are two of the big battlegrounds in this fight.) There is merit on both sides of this fight, and it is clear that not only do copyright laws need to evolve to logically deal with this tension, but so do the business models on both sides. There is not a clear new paradigm that works for both sides yet, but if one doesn’t arrive soon, there will be an awful lot of unnecessary casualties on both sides of this battle.