An interesting (and undoubtedly smart) move by Google. This is part of their campaign to at least create the image that they are cooperating with the content industry and not “enabling piracy” as rights holders say. I personally disagree that a search engine actually enables piracy by simply reporting results, but rights holders seem to be getting at least some traction in Congress. As such, Google sees it as smart to try to stay ahead of potential legislation and, possibly, to argue that new proposed legislation which would otherwise effect it is not really necessary.
The cat and mouse game continues!
Google just announced that, starting next week, its search algorithm will start taking a new signal into account: the number of valid copyright removal notices it receives for a given site. According to Google, “this ranking change should help users find legitimate, quality sources of content more easily.” The idea here is obviously to punish pirate sites by pushing links to them down on Google’s search results pages and to appease copyright holders who often claim that Google doesn’t do enough to remove links to copyrighted material.
Since it started giving rights owners the ability to report potential copyright infringement in 2009, Google says, it’s been getting “much more data by copyright owners about infringing content online.” Just over the last 30 days, for example, it received copyright removal notices for more than 4.3 million URLs. That’s more than in all of 2009 together. Most of these notices in the…
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