While I’m not sure anyone can make realistic projections about what the web will be like in 8 years, this article does hit on some key problems and opportunities that arise from the current economic state of the internet.
The author, astutely I believe, identifies a coming shift in monetiztion of the web. The author argues that, in order to fight device-based fragmentation of markets, consumer intent needs to become (and perhaps already is) the glue holding the continuum of usage together across multiple devises and platforms.
Of course, such a prospect carries a number issues with it, not the least of which are the privacy implications. Still, this is, very probably, the wave of the economic future for the web.