This article shares valuable insight from an entrepreneur of the challenges of funding a project through Kickstarter. It is by no means a comprehensive examination of the process, but it does share some important lessons regarding the process and what a company can learn from the process as it works its way towards its funding goal.
There are enormous opportunities for companies to leverage Kickstarter as seed funding source, but there are speed-bumps that are likely to come up along the way. Understanding where to look for these speed-bumps and being able to navigate them successfully is vital part of the Kickstarter process. Chad O’Conner’s article presents a great road-map to a few of these speed-bumps. If your company is thinking about using Kickstarter or is looking for funding thorough any outlet, this article is well worth the read. Knowledge is power.