This is an excellent reality check for companies seeking seed funding. Despite the title, these points apply just as much to companies seeking $100k in seed funding.
Hands down, the best piece of advice here is being able to show, on paper (or slide) that you have a sustainable, long-term business model!

TechCrunch

Editor’s note:Sunil Rajaraman is the co-founder and CEO of Scripted.com, a marketplace for businesses to hire freelance writers. Follow him on Twitter @subes01.

When I talk to my friends who are not currently at startups, or the Silicon Valley, the perception is that VCs and individual investors are throwing around investment dollars like drunken sailors. Outsiders think that there is a bubble, and that any company with two engineers and an idea will get funded (though there is some truth to that in certain cases).

The reality is, competition has never been fiercer for startups, especially at the seed stage, to close a round. The pendulum may have swung for Y Combinator companies, but not everyone else.

I am a non-technical co-founder of Scripted.com – a marketplace for businesses to hire freelance writers. We recently closed a $1M seed round led by an institution (Crosslink Capital)…

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