A while back I posted about the recent Wired article on whether or not your Klout score matters. https://plus.google.com/u/0/107405151668234214681/posts/Hh8hipascZs
I guess this is a sign that, more and more, it does!
While one Perk does not a trend make, I do see this as a sign that companies are interested in and value people it views as influencers. Klout is just one cool new toy for figuring out who those influencers are and then incentivizing them to, well, influnce.

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