Why Location-Based Services Will Create Multiple Winners At The Application Layer

This article is a great discussion of where location-based services are going. These kinds of services create huge opportunities, but also carry significant privacy implications with them. Balance the two properly, and the sky is the limit!

TechCrunch

Editor’s Note: TechCrunch columnist Semil Shah currently works at Votizen and is based in Palo Alto. You can follow him on Twitter @semil

Location, location, location. Whether you’re a real estate agent, a traveler, or building mobile applications, location matters a great deal. As far as phone sensors go, the GPS sensor appears to be one of the most coveted by developers, after the camera. For a consumer, the trade is quite simple: offer your location at a specific point in time, or your patterns, and in exchange for that information, an application will offer you something — a deal, a coupon, or information about who and/or what is around you.

It’s been chronicled before, but bears repeating: In the great race to grab a person’s location, there are many entities who could already map out interesting — and spooky — data about our whereabouts. For those of you using…

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