What happens to advertising in a wold of streams?

Byron M. G. Sanford, Esq.:

This is an interesting article on advertising in the world of Facebook and Twitter. Very thought provoking!

Originally posted on Gigaom:

It’s no secret that more and more of the content we consume is coming in the form of constantly updated real-time streams, never-ending rivers that pour through Twitter and Facebook (s fb) and aggregation apps like Flipboard. It’s not a new phenomenon, but there’s no question it has been accelerating, and new offerings like Medium — the publishing platform from Twitter co-founders Evan Williams and Biz Stone — as well as others like Pinterest and BuzzFeed and Tumblr have helped ramp up the rate of adoption, as has the increasing shift to consuming content on mobile devices.

As appealing as these kinds of services are for users, however, they still have to be paid for somehow, which raises the question: What happens to advertising in a world made of streams?

As Choire Sicha notes in a post on this topic at The Awl, it’s great to look at the clean…

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