This is a nice overview of the evolution of the role of marketing in social media era. Increasingly, Big Data will play a role in effective strategies and understanding the marketplace. This may not be new, but it is certainly an accelerating trend.
Originally posted on Gigaom:
Depending on what research you believe, chief marketing officers are either more powerful than they’ve ever been — or they’re on their way out.
But last week, in a blog post unambiguously titled “Marketing is Dead,” Bill Lee wrote that CMOs, as a species, are under fire.