This is a nice overview of the evolution of the role of marketing in social media era. Increasingly, Big Data will play a role in effective strategies and understanding the marketplace. This may not be new, but it is certainly an accelerating trend.
Originally posted on Gigaom:
Depending on what research you believe, chief marketing officers are either more powerful than they’ve ever been — or they’re on their way out.
But last week, in a blog post unambiguously titled “Marketing is Dead,” Bill Lee wrote that CMOs, as a species, are under fire.
Lee, president of the Lee Consulting Group which focuses on “customer engagement,” cited data from a 2011 Fournaise Marketing Group study suggesting that CEOs don’t see ROI on marketing efforts and are sick of being asked for marketing money with no discernible payoff. On top of that, Lee posits that shoppers don’t pay attention to traditional marketing anymore. Ouch.
Cloud and big data reshape the marketing role
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