Depending on what research you believe, chief marketing officers are either more powerful than they've ever been -- or they're on their way out.
Early this year,a Gartner(s it) analyst predicted that CMOs will have bigger IT budget power than CIOs by 2017. Naturally, that analysis was quickly bandied about by CMOs.
But last week, in a blog post unambiguously titled…
This is a nice overview of the evolution of the role of marketing in social media era. Increasingly, Big Data will play a role in effective strategies and understanding the marketplace. This may not be new, but it is certainly an accelerating trend.
